Advertise on Girlports

For any advertising questions, please contact Girlports at

You can also call us directly at 1 514 436-6327.

If you want to reach a lesbian, or more specifically a lesbian traveller market, look no further than Girlports. Girlports is the only English language website that offers exclusively lesbian-centric travel information for various destinations around the world. All other “LGBT” travel websites are aimed primarily at gay men.

So why would you want to reach a lesbian audience? Because overall this demographic is generally well-off, educated, and brand loyal. This is also a fairly untapped niche market that gay and lesbian marketing specialists such as Community Marketing and Witeck-Combs Communications believe is just waiting to be addressed, and that advertisers who make this leap will be justly rewarded. (Source: IGLTA 2007 annual conference presentations, Montreal, Canada)

If that’s not enough for you, here are a few important statistics to consider:

72% of gays and lesbians prefer to buy from companies that advertise to them directly. (Source: Harris/Witeck-Combs)
93% of lesbians in the U.K. source their product information from the Internet. (Source: Outright 2006: Helping Brands Communicate Effectively With Gay Britain)
The overall LGBT travel market in the U.S. for 2006 was estimated at $76.5 billion, with about a quarter of that spent by lesbians. This amount is expected to increase by more than $20 billion in the next five years. (Source: Mintel Report on LGBT Travel)
Lesbians typically earn more than heterosexual women: U.K. 35% more, U.S. 30% more. (Source: Centre Piece magazine, July 2006, Journal of Social Issues, December, 2004)
Lesbians tend to have higher disposable incomes due to education, earning capacity, and the fact that the majority are in stable, long-term relationships. Only a minority of lesbian couples have children. (Source: Out Now 2005 Diva and Gay Times Readers Surveys)

Girlports can develop custom-tailored marketing programs for advertisers including feature destination sponsorships, featured event sponsorships, Girlports Passport and newsletter sponsorships, newsletter special e-mail, skyscrapers, banners, big boxes, rich media, pop-ups and more.

To find out more about advertising on Girlports please write us at or call 1 514 436-6327.